Allison Pitts--Soc 313 Blog #3
Launch coincides with FTC conference about behavioral advertising
The Associated Press
updated 12:50 p.m. MT, Mon., Dec . 7, 2009
WASHINGTON - Yahoo wants its users to know what it knows about them.
The Internet company is rolling out an online tool that allows consumers to see — and edit — the personal profiles that Yahoo has compiled about them based on their Web browsing behavior. Those profiles are used to target Internet advertising.
Yahoo Inc.'s new Ad Interest Manager tool, released in test form on Monday, is part of a broader industry push toward self-regulation amid mounting concerns about online privacy in Washington.
The launch coincided with a Federal Trade Commission conference on Monday about behavioral advertising, a practice used by Internet marketers to track where people go and what they do online and mine that data to serve up targeted ads.
Copyright 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
URL: http://www.msnbc.msn.com/id/34315569/ns/technology_and_science-security/
This illustrates a fight against social control. There has been such an increase in online surveillance that nearly all of ones browsing habits can be monitored and used to further promote products. According to Parenti, cookies reveal more than just what page one has visited, and how many times. Surveillance of this nature allows social control concepts to play out because once your personal information and preferences are shared, you are then being influenced as to future purchases and interests.
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